I never expected to become a candle-maker. The idea of upcycling an old product into a new one added with my passion for high quality organic candles led me to build Upwined.
In September 2013 I leave my job in the design industry to start my own business in my tiny apartment. Collecting and cutting wine bottles. Pouring candles in my kitchen. And exploring how to handle raw natural materials like soy wax and finest essential oils.
After months of trial an error the hard work pays off. I hold the perfect candle in my hands. I start walking from door to door trying to convince store owners to resell my candles.
The beginning is tough and at the same time a great fun adventure! The experience of intense work for a long-term goal is one of the biggest pleasures in life.
Suddenly the effort leads to first success. After one year over 25 stores offer Upwined Candles to their customers. Time to grow. A little. I move out of my apartment into my first real workshop. 15 square meters of freedom.
From 15 to 150 square meters.
In early 2015 everything changes from one week to another. Upwined gets some press coverage and within a week more than 20 new stores order candles. I move on into a bigger workspace. What a great experience! By the end of 2015 over 75 stores resell Upwined Candles. Hooray!
New Year – New Goals
Build a Company on good products, good pricing & good people.
In the first 6 months the number of retailers rises up to more than 250 stores in over 60 cities. But another change is a way bigger success: I can offer jobs to extraordinary cool people. Welcome Miriam, Anika & Alina!
We have our upcycling mission in mind and a great future vision:
Be the leading international Sustainable Candle Company – offering Premium Organic Products for a fair price.